Marketing Materials

IYNAUS's mission is to spread the teachings of B. K. S. Iyengar and the Iyengar Family.

The IYNAUS Board believes that central to that mission is helping Iyengar Yoga teachers promote their classes, to inform more people about Iyengar Yoga and to bring them its unique benefits.

Our new Why Iyengar Yoga? brochures are designed to help you, as an Iyengar Yoga teacher, market your classes and explain how Iyengar Yoga stands out in a crowded yoga marketplace: highly skilled teachers, rigorous certification, deep roots in the ancient art of Yoga and B.K.S. Iyengar himself of course. The brochure emphasizes an Iyengar Yoga teacher's ability to inspire and transform students "where they are" regardless of physical conditions or experience. The design of the brochure features silhouettes of B.K.S. Iyengar with photos underneath in Sirsasana (headstand) on the cover and in Eka Pada Viparita Dandasana II on the inside panel. We used photos of Guruji practicing as well as several shots from our San Diego convention in May 2013 featuring Birjoo Mehta from Mumbai as our guest teacher. The photos selected are meant to capture the precision and dynamic energy that encompass Iyengar Yoga.

Students are urged to "Look for the Mark" in choosing a teacher — the Iyengar Yoga Certification Mark. On the back panel of the brochure, half a page has been left open for teachers or studios to personalize the brochure with your contact information.

The brochure:

Designed by Don Gura Written by Tori Milner Photos of Guruji by Lindsey Clennell, photos of the San Diego Convention by Daniel Guida.

UPDATE: 01/20/2017  IYNAUS is currently out of stock of the brochure. We are in the process of updating our 'branding'. We anticipate completing the branding update and having new collateral materials, including the brochure, available in the Spring.  In the interim, please download the pdf which you can print yourself or take to a printer. Thank you!