Sponsorship
IYNAUS Convention 2023 is an opportunity to showcase and align your brand with over 1,000 Iyengar Yoga practitioners from around the world. Attendees are dedicated yoga students, 60% are teachers, and many are prominent practitioners and social media influencers with thousands of followers and students. See our Sponsorship Prospectus to learn more.
THE IMPACT OF BEING A SPONSOR
Sponsorship of the IYNAUS Convention 2023 provides access to one of the oldest and most established global yoga associations with a membership that spans generations of practitioners. In addition to the 12 regional associations within the US, IYNAUS is part of an international network of Iyengar Yoga organizations through its global headquarters, Ramamani Iyengar Memorial Yoga Institute (RIMYI), in Pune, India. Your sponsorship provides potential exposure and reaches well beyond the registered attendees.
ATTENDEE PROFILE
IYNAUS Convention 2023 anticipates over 1,000 yoga teachers and practitioners from around the world. IYNAUS Convention attendees are active, engaged, and involved in their community. They offer brand loyalty and advocacy to companies and organizations like yours.
SPONSORSHIP LEVELS
LOTUS
This exclusive sponsorship is a true partnership with IYNAUS. At the Lotus level, the title sponsor will benefit from the commitment date through the end of the convention year. The Lotus sponsor’s logo will appear on the IYNAUS/Convention website, event signage, and social media. In addition to the Convention magazine, ad space will include the IYNAUS digital and print publications. As the title sponsor, you will have first right of refusal to sponsor our next convention.
Title sponsorship provides an opportunity to reach Iyengar Yoga practitioners in multiple ways over an extended period. One key exclusive benefit is an opportunity to present a brief video message to our entire audience, whether they’re attending in person or live streaming the convention. See our Sponsorship Prospectus to learn more about what sets Lotus Sponsorship apart.
CORPORATE SPONSORSHIPS
IYNAUS is committed to creating lasting partnerships with the right organizations. We value working with like-minded companies to make the world a better place environmentally, socially, and economically.
Each level of our corporate sponsorships is crafted to maximize return on investment, providing opportunities to connect with attendees in print, in person, and online. Please see our Sponsorship Prospectus for detailed descriptions of sponsorship benefits for each level.
Warrior I:
Our Warriors benefit from ad space in the convention magazine and booth space in the marketplace, a single-day convention pass, and more.
Warrior II:
This tier includes a larger booth, ad spaces, and active links to the sponsor website from the convention website.
Warrior III:
This level extends sponsor reach beyond the convention with ad space in regular IYNAUS publications and a clickable banner ad on the IYNAUS website for a year, in addition to ad space in the convention magazine and on the convention website. The Warrior III level provides exclusivity within a vertical market.
The Corporate sponsorship levels fund major convention costs such as speaker honoraria, travel, video/live-stream production, and administrative expenses.
MARKETING OPPORTUNITY SPONSORSHIPS
Marketing Opportunity Sponsorships are ideal for organizations interested in supporting the IYNAUS Convention by providing goods, services, or support for convention events. Examples include providing mats, underwriting the welcome reception, or providing professional photography. See the pricing and benefits in our Sponsorship Prospectus.
PROPS
The Prop Sponsorships are essential, providing large props, mats, and blocks for our attendees’ use. Props are used extensively to assist in achieving the full benefit of the asana practice.
Prop sponsorship provides a unique opportunity for attendees to experience and feel a product in action and increases brand recognition. It also includes booth space in our marketplace. See the Sponsorship Prospectus for details.
EVENTS
The Event Sponsorships assure your company high visibility with our community of attendees.
This sponsorship level will create lasting memories for all in attendance.
The Welcome Reception, the Artisan Faire, and the Closing Banquet offer three different and distinct experiences for convention attendees. Make an impression at one of them. Specific benefits are detailed in the Sponsorship Prospectus. Exclusive sponsorship for any of the scheduled events is available. Contact us to create a customized sponsorship.
The Welcome Reception is always joyful and will be especially poignant, marking our first gathering since 2019.
The Artisan Faire supports local artists and craftspeople who create unique, handcrafted items that can’t be found just anywhere. It’s an ideal way to support small businesses and creators.
The Closing Banquet is a celebration, looking back at our roots and forward to future growth, celebrating what we’ve learned and accomplished, and strengthening the Iyengar Yoga community.
SERVICES
There is value in time and knowledge, not just money. If you are a subject matter expert or service provider that can help us provide a better experience to our attendees, a customized in-kind sponsorship may be mutually beneficial.
The Services Sponsorships are an ideal chance for your business to show its expertise. In addition to the event sponsor benefits, opportunities may include in-kind services. See more in our Sponsorship Prospectus.
Contact us to craft a sponsorship that is right for you.
To learn more about these sponsorship levels and their benefits, download the full Sponsorship Prospectus from the link below. Contact us with your questions.
*Applications will be reviewed by the selection committee and responded to within ten business days of receipt. Payment information will be sent upon approval.
