Join business organizations such as the local Chamber of Commerce, local SCORE, etc.

Go to every free or affordable workshop that is pertinent to your small business. Check your local college's Continuing Education department for business classes.

Go to meetings. Check out websites like www.freelancersunion.org, www.papersnyc.com

Have a website – it's the brochure of today! It doesn't have to be big or expensive, it can be one page. Do it yourself, or barter to have a more professional one designed and produced in exchange for classes. SCORE and www.papersnyc.com give reasonably priced classes to help. Try also www.marketing-mentor.com/toolbox/html/websiteinaweek.html.

Print postcards with your schedule and all contact info including website and photos. Check www.printrunner.com or www.modernpostcard.com for help.

DON'T LEAVE HOME WITHOUT YOUR POSTCARDS OR YOUR BUSINESS CARDS.

Make your own flyers and put them up (legally) everywhere you can, or have a student do it in return for classes. Have students take a flyer to post in laundry rooms or office bulletin boards. Make sure the flyer is perfect -- no typos, etc. You can get great templates on the web or elsewhere.

Make your small business look big with professional stationery, etc.

Remember that yoga is a service. Your business is a service. Serve.

Keep records.

Collect data from new students/all students in postcard form or short page – contact info, occupation – this is useful for bartering. Include a few questions about their work experience, etc. Make sure to include date and location on the cards. Keep them organized and handy so you can stay in touch with students about schedule changes, announcements, information about your new accomplishments/certification, etc.

Write for local publications on yoga.

Create handouts to inform students on Iyengar Yoga, such as a list of asanas.

Subscribe to business publications such as Crain's New York Business. Some business magazines give free subscriptions. Otherwise, borrow or read in library www.crainsnewyork.com

A business plan is a road map for you and your business, it's also a financial document. It maps out where you want to go with your business, how you plan to get there and how you plan to pay for growth, and realistically how much you plan to earn. Modify. Don't be intimidated. When I first made one, there was no "yoga industry", no research info, nothing. I had to extrapolate, estimate, improvise and create. I don't have a current one and the old one is about 20 years old, the second one, 10 years old. I made them when I was planning to rent space for my own studio. It never worked out due to money.