My experience is the best way to entice newcomers is to offer a free class. Inviting current students to attend a free class with their friends is the approach I have taken. I give a dedicated free class and do not confuse this with any ongoing series.
IYNAUS's mission is to spread the teachings of B. K. S. Iyengar and the Iyengar Family. The IYNAUS Board believes that central to that mission is helping Iyengar Yoga teachers promote their classes, to inform more people about Iyengar Yoga and to bring them its unique benefits. Students are urged to "Look for the Mark" in choosing a teacher — the Iyengar Yoga Certification Mark.
Please do not reprint or use in another way without acknowledging B.K.S. Iyengar and IYNAUS, the Iyengar Yoga National Association of the United States. Please contact the IYNAUS Ethics Chair (ethics@iynaus.org) with questions regarding the use of this material.
