For existing students: "Bring a Buddy" to class - you pay full price and your buddy comes for a one-time free or 1/2 price class.
OR

You sign up for a series, your buddy comes 1/2 price.

For students new to yoga or the Iyengar method: Market classes to students from other traditions - focus on the benefits of the Iyengar method to enhance their current practice. Use testimonials from students. As an incentive, have the student show their current studio membership card and they get in 1/2 price or free for one class.

Have an open house: Free Iyengar classes all day. Have a 15-minute Q & A before or after each class. Survey students after class, find out what they liked/disliked. Get their emails and add to your mailings.

Promoting your studio and Iyengar Yoga: Host a community non-yoga function: book/poetry reading, local musicians, film preview from local filmmakers. Get a buzz going about the studio. Generates alternate sources of income.

Up the profile of Iyengar Yoga:

Language - On your website, your print materials, how your staff answers the phone and greets students - it's important to be friendly, accessible, welcoming.

Studios or individual teachers can participate in local yoga events to share our tradition with non-Iyengar yogis. (Also promotes your studio).

Do Iyengar workshops at other yoga centers. I found out about the Iyengar method when Kevin Gardiner taught a standing pose workshop at Jivamukti. I was hooked from the start and now here I am!